# Pricing Test

## Launch pricing
- Etsy launch price: **$8.99**
- Gumroad launch price: **$11.00**

## 14-day test pricing (after first reviews/traction)
- Etsy test price: **$16.99**
- Gumroad test price: **$22.00**

## Offer structure
- Week 1: Launch with price anchor + emphasize "6 editable templates".
- Week 2: Raise to test price if conversion and favorites are steady.
- Optional promo: 20% off coupon for first 20 buyers to stimulate velocity.

## ROI framing for listing copy
- Prevents margin loss from undocumented change work.
- Speeds payment collection with cleaner invoices.
- Reduces callback risk via safety and panel documentation standards.