# Pricing Test

## Launch pricing
- Etsy: **$17.99**
- Gumroad: **$17.00**

## Test pricing (after 7-14 days or first demand signals)
- Etsy: **$22.99**
- Gumroad: **$23.00**

## Test plan
1. Run launch price for first 50-100 visits or 7 days.
2. If favorites/messages are healthy, raise to test price.
3. Keep thumbnail and opener copy constant while testing price.
4. If conversion drops sharply, revert and test new thumbnail headline.