# Pricing Test

## Positioning
Operational HVAC forms bundle focused on measurable ROI: fewer callbacks, cleaner approvals, and stronger maintenance-plan retention.

## Launch Pricing
- Etsy launch: 7.99 USD
- Gumroad launch: 10.00 USD

## Test Step-Up (after first 3-5 sales or 14 days)
- Etsy test: 13.99 USD
- Gumroad test: 17.00 USD

## Offer framing tests
1. HVAC Maintenance Checklist + Service Report System
2. No-Cool Intake to Renewal Conversion Toolkit
3. HVAC Recurring Revenue Paperwork Pack