# Pricing Test — Junk Removal Quote-to-Close Toolkit

## Initial pricing
- Etsy launch: **$21.99**
- Gumroad launch: **$22.00**

## First price test (after 100+ views or 14 days)
- Etsy test: **$29.99**
- Gumroad test: **$30.00**

## Test plan
1. Keep thumbnail and title constant for first test window.
2. Raise price only; monitor conversion and refund signals.
3. If conversion drop is material, test midpoint at $25.99.