# Pricing Test — Pool Service Route Ops Toolkit

## Etsy tests
- Launch test A: $21.99
- Launch test B: $25.99
- Starter bundle benchmark (future split offer): $12.99 vs $15.99

## Gumroad tests
- Premium toolkit test A: $17.00
- Premium toolkit test B: $20.00
- Single-template tests: $4.50 vs $5.50

## Decision rule
- Keep higher price if conversion drop is modest and support workload stays flat.
- Drop to lower test point if listing CTR is good but add-to-cart is weak.