# Pricing Test

## Etsy
- Launch price: **$12.99**
- Test A: **$9.99** (conversion-focused)
- Test B: **$16.99** (value-anchor)

## Gumroad
- Launch price: **$15.00**
- Test A: **$12.00**
- Test B: **$19.00**
- PWYW floor option: **$9.00**

## Test notes
- Run each price for 5-7 days with stable thumbnail/title.
- Measure CTR, add-to-cart, and conversion before rotating.