# Pricing Test — Pressure Washing Quote-to-Close Toolkit

## Etsy
- Starter bundle test (Estimate + Agreement + Invoice): **$9.99** vs **$11.99**
- Full toolkit test (all 6 templates + guide): **$17.99** vs **$21.99**

## Gumroad
- Full toolkit: **$15.00** vs **$19.00**
- Singles (future split tests): **$4.00** vs **$5.00**

## Test protocol
1. Run each price point for at least 7 days or 100 visits (whichever comes later).
2. Keep thumbnail and first two description paragraphs constant during test.
3. Track: visits, add-to-cart rate, conversion rate, refunds, and buyer questions.
4. Promote winner once conversion-normalized revenue is clearly higher.